Successful Personal Brands Are Built on Honesty, Integrity,Generosity and Hard Work

Positive personal impact is one of the keys to personal and professional success that I discuss in Straight Talk for Success.  If you want to create positive personal impact, you need to do three things.  First, create and nurture your unique personal brand.  Second, be impeccable in your presentation of self – in person and on line.  Third, know and follow the basic rules of etiquette. 

Chris Widener is a popular speaker and author who helps individuals and organizations turn their potential into performance, succeed in every area of their lives and achieve their dreams.   I’m a subscriber to his ezine.  I like what Chris has to say and how he says it.

The other day, Chris wrote a piece about four traits that he finds in all successful people.  He describes successful people in the following way.

• They are honest.
• They are givers, not takers.
• They are bust-their-tails hard workers.
• They do what is right.

While I believe that your personal brand should be uniquely you, I often suggest that the integrity is the cornerstone of any successful personal brand.  Chris’s first and fourth points – honesty and doing what is right – are a great way to define integrity.

And, I agree that his second and third points – being a giver not a taker, and being a hard worker – are characteristics that you’ll find in most successful people.  I like these ideas so much, that I’ve decided to add “being a giver and a hard worker” to my suggestions for the cornerstone of your personal brand.

If the foundation of your personal brand is honesty, integrity, generosity and hard work, you will be unlikely to go wrong – whether you choose to become The Common Sense Guy, Mr. Fix-it or The Bicycling Queen.

No matter how unique and creative your personal brand, if it is not built on a strong foundation of honesty, integrity, generosity and hard work, you will have a difficult time using it as a springboard to personal and professional success.

The common sense point here is simple.  Successful people create positive personal impact.  A strong, unique personal brand is an important key to creating positive personal impact.  A personal brand should be the words that come to mind when others think of you.  While your personal brand needs to be uniquely you, it also needs to be built on a solid foundation.  Borrowing from Chris Widener, I suggest that personal brands should be built on honesty, integrity, generosity and hard work.  The rest is up to you – get creative and go for it.

That’s my take on the foundation of any successful personal brand.  What’s yours?  Please leave a comment sharing your thoughts with us.  As always, thanks for reading.

Bud

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