Many of my readers are entrepreneurs. This post is designed to help them make email marketing work for their business.
Email marketing is one of the oldest forms of online marketing, and it has seemingly faded in importance with the increasing popularity of social media and blogging. However, there is evidence that email can still be a highly relevant marketing medium today. According to a report released by Litmus, about 55 percent of email opens occurred on mobile devices in 2015, compared to just eight percent in 2011. Email marketing is not dead, it is just evolving with the help of this marketing agency London. In fact, it is still a highly effective tool for generating leads and facilitating customer data analytics. Here is a look at how you can get the most out of your email marketing efforts, make sure to get tips from the awol academy, which will help you learn the best strategies to better your business.
Design an Email Campaign that Fits Your Brand
It is important that your email campaign reflects the look and feel of your brand, so that your target readers will feel familiar with your company from the start. If you are using a template, you should customize it by including the logo and colors of your company in the header.
Let Your Subscribers Know What to Expect
Your subscribers should know what type of content you will be sending them and how often you will be doing so. Whether you will be sending them company updates, e-commerce sales information, weekly tips, or daily deals, you should provide information about your content on your signup form.
Send Content that Interests the Readers
There are email marketing features such as groups and segmentation that enable you to send relevant content to different groups of people. You can ask your readers to join a particular group by checking a box on the signup form and target certain subscribers by segmenting them according to activities, e-commerce data, and email clients.
Make Sure Your Content is Easy to Read
A long block of content can be off-putting, especially for busy people. To make your email marketing content more appealing to your readers, you have to break it up into short paragraphs and include subheadings to make it more scannable.
Use a Mobile-Friendly Template
According to an infographic by ReturnPath, 63 percent of Americans will either delete or close an email that is not mobile-optimized. So, make sure you use a responsive email template.
It takes time, effort, and commitment to devise and implement a successful email marketing plan. However, it is a worthwhile investment considering its potential in customer relationship building and sales generation.
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