Tweet 67 in my latest career advice book Success Tweets says, “Demonstrate self respect. Be impeccable in your presentation of self – in person and on line.” Last week, I featured a guest post by Diane Craig on e-Body language. You can see it at http://www.budbilanich.com/career-success-coach/ebody-language-and-career-success/. Today, I’d like to discuss another aspect of your on line presence, your influence.
Your on line presence is becoming more and more important to your career success. Employers google you before they invite you in for an interview. If you’re an entrepreneur, prospective clients do the same. Your on line presence can kill your chances of creating the career success you want and deserve – or it can enhance it.
Last week I came across a great website called Klout. Klout began in late 2007 while Joe Fernandez was recovering from jaw surgery. Mouth wired shut; he relied on social media to keep his friends and family up-to-date on his recovery.
There was something amazing to him about being able to instantly share his thoughts and opinions with the people who trusted him the most. More importantly, Joe found that since this was happening on the social web it was scalable and measurable.
He became obsessed with this idea of influence on the social web. He put together a team of scientists, engineers, thinkers and dreamers to create Klout – a way to measure one’s social influence on the web. Klout’s mission is to “help every person understand and leverage his or her influence.”
My Klout score is 53 – not bad, but not as good as someone like Gary Vaynerchuk, a very influential guy on line. Klout classifies me as a “specialist.” That’s good, as I specialize in helping people create the life and career success they want and deserve.
My Klout summary says, “You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is focused on a specific topic or industry with a focused, highly-engaged audience.”
I like that. I am always trying to engage my audience further. I work hard to make my career advice blog posts a dialogue, not one way communication.
Klout also tells me how often I have been retweeted, the number of unique retweeters I have, the number of unique mentions I have and the number of unique messages of mine that have been retweeted. Overall, the Klout dashboard gives me a pretty good idea of how I am perceived on line.
When I logged on to Klout, I saw a tweet from @zrdavis that said, “My dating criteria: must have a higher Klout than me.” So it appears that besides helping you create the career success you deserve, Klout can help you get more dates.
The common sense career success coach point here is simple. Your online presence can greatly help or hinder your career success. Tweet 67 in Success Tweets says, “Demonstrate self respect. Be impeccable in your presentation of self — in person and on line.” Klout can help you enhance your on line presentation of self. It will give you a measure of how others see you. Do yourself a favor, go to www.Klout.com and sign up. It takes just a second and will provide you with some valuable career advice on your on line presence.
That’s my take on Klout. What’s yours? Sign up for Klout and share your scores with us. I’ll give an electronic copy of my book Straight Talk for Success to everyone who shares their Klout scores in a comment. As always, thanks for reading my musings on life and career success. I value you and your input.