Did you watch the Super Bowl yesterday?  About 100 million people did.  The game was entertaining and fun to watch.  New Orleans won 31 – 17.  Drew Brees, the Saints quarterback was the Most Valuable Player, and he endeared himself to the country by bringing his little boy – who was wearing noise reduction headphones – on to the field and carrying him around after the game.
I bring up the Super Bowl because you can learn a lot about branding from it.  If you notice in the weeks leading up to the Super Bowl, big …